Continental Event and Sports Management Group LLC is a Miami/Knoxville-based company created to produce world-class endurance events. The mission of Continental Events is to offer an unparalleled participant sports experience that showcases host communities and endures as a deeply valued local asset through events that are a part of the city’s culture, identity and brand.  For each participant, Continental Events strives to offer events that allow participants of all skill levels the opportunity to improve their physical and mental health, and accomplish life-altering goals while having fun.

“Like The Biggest Loser, Active.com is committed to providing the tools and resources to inspire people to lead a healthier lifestyle and reach their personal goals”

“Millions of Americans watch ‘The Biggest Loser’ from their homes each week and come away with a desire to be more active,” explained Bob Harper, professional trainer and coach on “The Biggest Loser.” “The Biggest Loser Event Challenge is about transforming lives by taking the first step towards getting a friend, family member, co-worker or yourself on the path to a healthier lifestyle. Even if you’ve never run a step in your life, we want you to come and do something you never thought possible. Our theme, Don’t Compete…Just Complete!”

“These Biggest Loser Event Challenges are a great opportunity for people to try something they may never have thought they could do!” said Kim Niemi, senior vice president, NBC Universal Television Consumer Products Group. “Whether you are running the entire 5K or just doing the one mile walk, the important thing is to get moving and get fit and we are really pleased to be able to provide these fun, family-friendly events to get people motivated.”

JD Roth, executive producer of “The Biggest Loser” and CEO of 3 Ball Productions, said, “We’re so proud to be associated with The Biggest Loser Event Challenge, something that can inspire everyone who wants to change their lives and get healthier. As we’ve seen on the show, completing a race is an amazing accomplishment and a real way to take back control. We know that the same people who’ve made the show #1 will feel equally as passionate about participating in these races year after year.”

Participants of the inaugural Biggest Loser Event Challenge in Myrtle Beach, SC will enjoy running and/or walking along a portion of the scenic 60-mile Carolina coastline of this top-rated family vacation destination. “The Biggest Loser” casting team will be at the event to meet with event participants, and after crossing the finish line on the brand new oceanfront boardwalk “The Biggest Loser’s” trainer Bob Harper will be on hand to pose for pictures and meet with fans. A health and fitness expo will take place throughout the day’s activities and all participants will receive a Biggest Loser Event Challenge t-shirt and finisher medal. In addition, there will be a post-event celebration at which time people can learn more about “The Biggest Loser” lifestyle and all the support tools available to them to make healthy changes in their lives. This event will be filmed for an NBC special to air in late November. Those interested in signing up for The Biggest Loser Event Challenge can register at www.biggestloser.com.

As founding sponsor of The Biggest Loser event series, Active.com will provide online registration and will work with “The Biggest Loser” to create expert-approved training plans for all the events taking place in 2011. Active.com will also work in concert with Continental Events and Sports Management Group, LLC who will produce the events.

“Like The Biggest Loser, Active.com is committed to providing the tools and resources to inspire people to lead a healthier lifestyle and reach their personal goals,” said Kristin Carroll, vice president of media + marketing for Active Network. “By combining Active.com’s excellent reputation within the fitness community as both a technology provider and online resource, with the worldwide hit The Biggest Loser, we’ve created the perfect partnership to launch The Biggest Loser Event Challenge.”

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Personalities from the hit NBC weight-loss reality show are headed to the Grand Strand on Sept. 25. This announcement comes nearly a week after they held a casting call in Columbia.
MYRTLE BEACH, SC (WMBF) – Myrtle Beach has been chosen to kick off NBC’s inaugural Biggest Loser Event Challenge.

Personalities from the hit NBC weight-loss reality show are headed to the Grand Strand on Sept. 25. This announcement comes nearly a week after they held a casting call in Columbia.

The Biggest Loser Event Challenge is a series of nationwide 5K and one mile events designed to inspire Americans of all fitness levels to get moving with others.

The series will kick off in Myrtle Beach with 16 more events to be announced for 2011. The event will be filmed by NBC for a two hour Biggest Loser special to be aired in November.

The Myrtle Beach 5K will start at 8 a.m. on Ocean Boulevard between 8th and 9th Avenues North and run south along Ocean Boulevard through Family Kingdom Amusement Park with the finish line on the brand new Myrtle Beach boardwalk between 8th and 9th Avenues North. The one mile challenge starts at 8:30 a.m. and will be a shorter version of the same start and finish pattern.

The Biggest Loser’s popular trainer Bob Harper and other past contestants of the reality show will be on hand after the challenge for meet and greets. All participants will receive a Biggest Loser Event Challenge T-shirt and finisher medal.

The Myrtle Beach Area Chamber of Commerce will host a free Fall Fitness Festival and Expo open to the public following the event activities until 7 p.m.

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Running, roses, tiaras and more to make you feel pretty and strong.  The Divas Half Marathon™ will allow participants to indulge in the love of running and reward themselves at the finish with roses, champagne and chocolates. Many more surprises will await throughout this race. If you are looking for a unique experience, this is it!
 

Event Highlights:

• Start and finish at Eisenhower Park
• Awesome, shining and spinning diva medals featuring a spot for your own photo so you can shine like a DIVA
• Roses and champagne at the finish line so you can celebrate like a DIVA
• Ladies tech shirts for all participants so you can strut like a DIVA
• Live post race party so you can party like a DIVA
• A 2 day Health & Fitness Boutique…because one day of shopping is never enough
• Race weekend also includes the Girls’ 5K, Movie in the Park, and Bachelor Auction so you can run, relax and laugh like a DIVA

FOR ALL DETAILS ON THIS RACE OR TO REGISTER, GET READY TO SURF LIKE A DIVA AT WWW.RUNLIKEADIVA.COM .

This amazing race is a South Carolina Dream! Experience Myrtle Beach Mini Marathon™ and experience a year round, nationally acclaimed vacation destination as you like it best…on your feet. This surfing themed run, with its surfboard finisher medals, surf style bands, ripin post race Beach Party is the new MUST do race on the Atlantic Coast.

Event Highlights:

• Scenic and flat course starting at Medieval Times with all the regal pagentry and show and finishing on the brand new Myrtle Beach Boardwalk
• Awesome spinning surfboard themed medals for all finishers
• Tech shirts for all participants
•  Live post race beach party and concert
•  Race weekend includes 2 day Health & Fitness Expo, Coastal 5K at Myrtle Beach, Doggie Dash and High Heel Run benefitting the Grand Strand Humane Society.

To get all race details or to register visit the event’s website at www.runmyrtlebeach.com

Join this series of 5K and 1 Mile Challenge races throughout the United States starting on September 25 at Myrtle Beach, SC. 

Don’t Compete…Just Complete!  And join thousands of runners and walkers as they embark on a challenge to a healthier life.

Series Highlights:

• Finisher medals for all participants…becuase all those who challenge themselves are winners
• Biggest Loser Event Challenge shirts for all participants
• Amazing race courses where partipants can enjoy the sights and sounds of their hometown
• Appearances by special guests…you never know who you will see

FOR ALL DETAILS ON THIS RACE OR TO REGISTER VISIT  www.BiggestLoser.com .

This magnificent event will showcase the best parts of the island, sea and sand of Oahu to all the participants.  The Wahine Half Marathon, to be held on April 17, 2011 in Honolulu, will be the epitome of an awe-inspiring, breath-taking, girl-power race.  As you run by the shoreline with the incredible views of the ocean and Diamond Head, you will truly be inspired by the island ancestors who challenged themselves to compete, succeed, and with determination, complete the journey…in this case, a 13.1 mile road race through the most scenic parts of Honolulu finishing at the Ala Moana Park near a beautiful gold-sand beach, and being given a medal, flower and a flute of champagne by a hunky Hawaiian warrior.
 

Event Highlights:

• Start and finish at Ala Moana Park – Magic Island
• Awesome, shining and spinning diva medals featuring a spot for your own photo so you can shine like a DIVA
• Roses and champagne at the finish line so you can celebrate like a DIVA
• Ladies tech shirts for all participants so you can strut like a DIVA
• Live post race party so you can party like a DIVA
• A 2 day Health & Fitness Boutique…because one day of shopping is never enough
• Race weekend also includes the Girls’ 5K, Movie at the Beach so you can run, relax and laugh like a DIVA

FOR ALL DETAILS ON THIS RACE OR TO REGISTER, GET READY TO SURF LIKE A DIVA AT WWW.RUNLIKEADIVA.COM .